What defines “independent operators”? They range from an operator with one station in one market, to a group owner with multiple stations in multiple markets, but still not large enough to achieve economies of scale similar of a larger operator.
I hope this note finds you well and your stations have begun to operate again under more normal conditions than what we have been challenged with over the past several weeks.
A few weeks back when I reached out regarding RadioCares, I mentioned more communication would be coming your way on the idea of creating an Independent Broadcasters Association (IBA). I cannot imagine a better time than now to begin discussing this idea.
The concept is to serve independent radio stations in ways we are NOT being served by existing organizations and provide independent operators with ways to drive revenue and achieve cost benefits from scale that cannot be achieved alone.
Below reflects my thoughts on what the organization would focus on right away and during the first two years.
Group Employee Benefits - better coverage and lower prices, and potentially add additional benefits for our employees.
Revenue Generation - An unwired network & digital platform supported by a national sales team to monetize for us.
Digital Services Group - This would enable continuity across independent stations giving us the opportunity to accomplish double digit digital revenue through Web, Mobile, Alexa, & Streaming
Shared Resources - A system that allows sharing of that talent in non-competitive situations and reduces our dependence on national syndication that requires cash, barter and sometimes both.
Proprietary Systems and Services - Under the umbrella of a member owned association, we can create proprietary systems that we control and eliminate some of the costly monthly per station fees for traffic, accounting, CRM, Yield Management, even automation and music scheduling.
This will of course take time, like eating an elephant, one bite at a time. But as independents, we are 7,000 stations strong, and multiply what each of us pay for any one service, it becomes crystal clear that through a membership owned organization, we would have the wherewithal to accomplish this, and the revenue growth and savings would be astronomical.
I encourage you to provide some limited information if you are interested in participating. Providing your information does not commit you to anything, but will allow us to know if interest is strong enough to move forward with the formation of a board and a 501(c)(6) organization and get to work on behalf of independent radio.
Adams Radio Group